De La Calle is a clothing brand focused on the World Wide urban youth market.  Created specifically for the fans and practitioners of extreme sports, skateboarding, surfing, urban culture and its music.  While we rep and are extremely proud of our Latino roots, we are colorblind, pluralists, all inclusive, not focused on any particular race, nationality or ethnic group.  We just happen to carry the name brand with the most relevance for our youth (even though is in Spanish) for it’s very easy to understand, it’s concise, to the point and offers tremendous crossover potential.

De La Calle was created to represent those individuals who started the game with two strikes right out of the gate but have managed nonetheless not only to survive but to thrive.  Dedicated to all "veterans from the street" who have fallen six times but have gotten up seven.  For anyone considered at one time or another, the black sheep-of-this-or-that, or written off prematurely as casualties of warfare / drugs & alcohol / broken hearts / what-have-you / and yet, in spite of it all, have persevered to rise above it all. 

Our brand transcends nationalities, race, political, social and musical movements for De La Calle is indeed the sum of them all.  Our denizens have also become extremely adept at overcoming on a daily basis, the obstacles that life and circumstance continuously throw their way.  That is why, to be considered “de la calle” is to be considered not only a fighter but more importantly, a survivor.

As a clothing company our goals are: 

Act as the common denominator as well as the bridge where the youth from all nations will be able to unite as one.